PRINCIPLES OF DESIGN
1. BALANCE
Balance is achieved when the visual weight element has an equal distribution with respect to the x-axis. Any visible evidence of difference between two sides defeats balance's purpose in a work's equilibrium.
Balance is achieved when the visual weight element has an equal distribution with respect to the x-axis. Any visible evidence of difference between two sides defeats balance's purpose in a work's equilibrium.
2. EMPHASIS
Emphasis draws nearer the viewer to the masterpiece. It creates an attractive point for the viewer to notice and understand the work as a whole. Without emphasis, important things needed to be considered could be neglected.
Emphasis draws nearer the viewer to the masterpiece. It creates an attractive point for the viewer to notice and understand the work as a whole. Without emphasis, important things needed to be considered could be neglected.
3. PROPORTION
Proportion refers to the relative size and scale of the different elements in a design.
What's highlighted is the relationship between objects, or parts, of a work.
Proportion refers to the relative size and scale of the different elements in a design.
What's highlighted is the relationship between objects, or parts, of a work.
4. REPETITION
Repetition is the use of elements that produces a pattern due to the unison of repeated objects. It doesn't necessarily mean that the whole part of it should be duplicated. Even a part of it (near duplication) or a resemblance of it (duplication with variety) is considered as repetition.
Repetition is the use of elements that produces a pattern due to the unison of repeated objects. It doesn't necessarily mean that the whole part of it should be duplicated. Even a part of it (near duplication) or a resemblance of it (duplication with variety) is considered as repetition.
5. UNITY
Unity weighs the significance of every element present in a design. To achieve unity, all elements shall be in unison in interpreting its cause and meaning.
Unity weighs the significance of every element present in a design. To achieve unity, all elements shall be in unison in interpreting its cause and meaning.
6. CONTRAST
Contrast is the arrangement of elements that are opposite to each other (e.g. light vs. dark, rough vs. smooth) to create a dramatic outcome of the design.
Contrast is the arrangement of elements that are opposite to each other (e.g. light vs. dark, rough vs. smooth) to create a dramatic outcome of the design.
7. HARMONY
It identifies the congruous relationship between elements where all parts relate and complement each other.
It identifies the congruous relationship between elements where all parts relate and complement each other.
9. VARIETY
Variety has something to do with harmony as each serves a role in a give and take relationship. It is described as the variation of elements that breaks anything that seems to be repetitive or in order which results to have a creative outcome. Nevertheless, it doesn't entirely mean that it overrules harmony that the work turns out to be chaotic. Therefore variety's presence creates a little spice for the work's sake.
Variety has something to do with harmony as each serves a role in a give and take relationship. It is described as the variation of elements that breaks anything that seems to be repetitive or in order which results to have a creative outcome. Nevertheless, it doesn't entirely mean that it overrules harmony that the work turns out to be chaotic. Therefore variety's presence creates a little spice for the work's sake.